Bryce KaiserHow to find people for problem validation in a post-COVID worldHow do you perform problem validation in a post-COVID world? The preferred discovery/validation is done in person through long form…3 min read·Nov 29, 2021----
Bryce KaiserAvoid price anchoring when offer testing your business ideaIn initial offer testing of a business idea, avoid price anchoring. Lead with the price you want to test and then save the discount for…2 min read·Nov 18, 2021--1--1
Bryce KaiserAn expensive hobby vs a businessWhen I work with first-time-entrepreneurs, there is one characteristic that I look for to give me an indication of if they will succeed or…3 min read·Feb 24, 2020----
Bryce KaiserSell the idea of your startup first; build it laterI met with three early-stage startups last week that were at the same point in their journey. They were seeking investment to fund the…2 min read·Feb 18, 2020----
Bryce KaiserKnow your startup’s end gameWhen starting a business (or thinking of starting a business), it is easy to obsess over the start. There are countless tasks standing in…6 min read·Feb 17, 2020----
Bryce KaiserPaid advertising experiments — Spera Foods Growth Study Week 2This post is part of a larger case study. We are documenting our efforts to create a stable and scalable growth engine for Spera Foods. To…9 min read·Aug 16, 2017----
Bryce KaiserFinding and vetting startup ideasIf you are reading this, you probably already have an idea for a business. If you do not have an idea, here are some exercises to find…9 min read·Aug 14, 2017----
Bryce KaiserWebsite Revamp — Spera Foods Growth Study in progressThis post is part of a larger case study. We are documenting our efforts to create a stable and scalable growth engine for Spera Foods. To…2 min read·Aug 8, 2017----
Bryce KaiserThe simple way to get press for your startupBuilding a PR machine is hard work, but for cash-strapped startups it can make all the difference. This post will outline my approach to…5 min read·Aug 7, 2017----