How to find people for problem validation in a post-COVID worldHow do you perform problem validation in a post-COVID world? The preferred discovery/validation is done in person through long form…Nov 29, 2021Nov 29, 2021
Avoid price anchoring when offer testing your business ideaIn initial offer testing of a business idea, avoid price anchoring. Lead with the price you want to test and then save the discount for…Nov 18, 20211Nov 18, 20211
An expensive hobby vs a businessWhen I work with first-time-entrepreneurs, there is one characteristic that I look for to give me an indication of if they will succeed or…Feb 24, 2020Feb 24, 2020
Sell the idea of your startup first; build it laterI met with three early-stage startups last week that were at the same point in their journey. They were seeking investment to fund the…Feb 18, 2020Feb 18, 2020
Know your startup’s end gameWhen starting a business (or thinking of starting a business), it is easy to obsess over the start. There are countless tasks standing in…Feb 17, 2020Feb 17, 2020
Paid advertising experiments — Spera Foods Growth Study Week 2This post is part of a larger case study. We are documenting our efforts to create a stable and scalable growth engine for Spera Foods. To…Aug 16, 2017Aug 16, 2017
Finding and vetting startup ideasIf you are reading this, you probably already have an idea for a business. If you do not have an idea, here are some exercises to find…Aug 14, 2017Aug 14, 2017
Website Revamp — Spera Foods Growth Study in progressThis post is part of a larger case study. We are documenting our efforts to create a stable and scalable growth engine for Spera Foods. To…Aug 8, 2017Aug 8, 2017
The simple way to get press for your startupBuilding a PR machine is hard work, but for cash-strapped startups it can make all the difference. This post will outline my approach to…Aug 7, 2017Aug 7, 2017
